“Clickable” generally refers to elements on a computer screen or webpage that respond to a mouse click or tap. However, it can also refer to a specific company, Clickable, Inc., which specializes in digital marketing. 1. Clickable (Concept/Tech)
Definition: Any item on a digital screen (text, image, button) that performs an action when clicked.
Purpose: These elements improve interactivity, allowing users to navigate sites, open links, or expand content.
Common Use: Hyperlinks (text), clickable images, and menu buttons, which are crucial for accessibility and user experience, often marked by a pointer changing shape, such as when using the AppleVis accessibility tool.
Creating Clickables: In documents or websites, you can turn text or images into links by using the insert link tool and pasting the desired URL, often resulting in underlined, colored text as described in this Microsoft Support guide. 2. Clickable, Inc. (Company)
About: Founded in 2006, Clickable provides smart marketing intelligence for agencies and brands, focusing on automating data collection to measure return on investment (ROI).
Function: The platform streamlines marketing by gathering data from various sources (social, search, CRM) into a single report, saving time on manual, spreadsheet-heavy work.
Services: It provides ad management, search, social marketing, and point-per-click bidding services, as outlined on their Bloomberg profile. If you’d like, I can:
Explain how to make elements clickable in specific software (e.g., Word, HTML)
Give you examples of marketing platforms similar to Clickable, Inc.
Discuss best practices for designing clickable buttons (UX/UI) What does ‘clickable’ mean – AppleVis